Klaviyo sits in the Email Marketing & SMS category. Most SMB accounts overpay by 40% to 70% on this one tool alone. Here's the realistic price, the common overspend traps, and the cheaper alternatives we recommend at Cancel Costs.
Klaviyo's price scales fast past 5k subscribers. A 50k-subscriber ecom brand often pays A$1,500/mo vs Brevo's A$300/mo for equivalent features.
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| Alternative | Monthly (A$) | Why it works |
|---|---|---|
| Brevo (Sendinblue) | A$25 | Cheaper at scale, includes SMS, better for SMB ecommerce |
| ConvertKit | A$29 | Best for creator-led brands, simpler automations |
| MailerLite | A$10 | Cheapest tier for under-1k subscribers |
Klaviyo discounts on annual prepay (15% to 20%) and on multi-year contracts. Use Letter 7 (consolidating, why us not them) once you have an alternative quote.
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