Loom sits in the Video and Communication category. Most SMB accounts overpay by 40% to 70% on this one tool alone. Here's the realistic price, the common overspend traps, and the cheaper alternatives we recommend at Cancel Costs.
Loom Business at A$20/seat/mo often gets purchased for a whole team when only 2 to 3 people record regularly. Most teams could put only power-users on Business and the rest on free. AI features (transcription, summaries) are A$6/seat/mo on top.
loom.com/embed/ URLs, cdn.loom.com/sessions, loom-companion-mv extension
| Alternative | Monthly (A$) | Why it works |
|---|---|---|
| Loom Free Tier | A$0 | 25 videos, 5 min each; sufficient for occasional async updates |
| Tella | A$15 | Cheaper, better editing for polished videos |
| Screen recording + Google Drive | A$0 | QuickTime or OBS for recording; Drive for sharing; no limit |
Atlassian acquired Loom in 2023. Confluence users get Loom features included in Confluence Premium. If you use Confluence Premium, your Loom spend may be redundant. Use Letter 7 (consolidating) to push for a bundle deal.
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