FullStory sits in the Session Replay category. Most SMB accounts overpay by 40% to 70% on this one tool alone. Here's the realistic price, the common overspend traps, and the cheaper alternatives we recommend at Cancel Costs.
FullStory Enterprise starts at A$199/mo and scales by session volume fast. A medium-traffic site can hit A$2,000+/mo. Microsoft Clarity does 80% of the job for free.
fullstory.com/s/fs.js, edge.fullstory.com, FS.identify() function calls
| Alternative | Monthly (A$) | Why it works |
|---|---|---|
| PostHog Recordings | A$0 | Included in PostHog free tier, same core feature |
| LogRocket | A$99 | Cheaper, with stronger frontend error tracking |
| Microsoft Clarity | A$0 | Genuinely free forever, owned by Microsoft, good heatmaps |
FullStory aggressively retains; threaten to switch to Microsoft Clarity (genuinely viable) and you'll typically get 30% to 50% off. Vendor Letter Pack Letter 3 fits.
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