SendGrid (Twilio) sits in the Transactional Email category. Most SMB accounts overpay by 40% to 70% on this one tool alone. Here's the realistic price, the common overspend traps, and the cheaper alternatives we recommend at Cancel Costs.
SendGrid's Pro tier at A$32/mo includes 100k emails. Many accounts pay A$300+/mo for advanced analytics and dedicated IP they don't need. Most SMBs send under 10k emails/mo and could use Resend free tier or Amazon SES at A$1/mo.
sendgrid.net/event-webhook, api.sendgrid.com references, X-SG-* headers
| Alternative | Monthly (A$) | Why it works |
|---|---|---|
| Resend | A$0 | Free tier up to 3k emails/mo, modern developer DX |
| Postmark | A$15 | Better deliverability for transactional email |
| Amazon SES | A$1 | Cheapest at scale (A$0.10 per 1k emails) |
Twilio (SendGrid's parent) raised prices 15% in 2024. Use Letter 2 (price hike, give it back) and have a Resend or Postmark quote ready. Migration via SMTP is straightforward for transactional email.
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