Okta sits in the Identity and Security category. Most SMB accounts overpay by 40% to 70% on this one tool alone. Here's the realistic price, the common overspend traps, and the cheaper alternatives we recommend at Cancel Costs.
Okta Workforce Identity starts at A$6/user/mo but the Lifecycle Management and Privileged Access add-ons (each A$9 to A$12/user/mo) get bundled in without teams realising. A 100-person company can move from A$600/mo to A$2,100/mo purely from add-ons.
*.okta.com auth flows, okta-widget.js, X-Okta-User-Agent headers
| Alternative | Monthly (A$) | Why it works |
|---|---|---|
| Cloudflare Access (free up to 50 users) | A$0 | Zero-trust access, free for under 50 users, integrates with existing IdP |
| Microsoft Entra ID (Azure AD) | A$0 | Included in Microsoft 365 Business; covers most SSO use cases |
| JumpCloud (free under 10 users) | A$0 | Full directory plus SSO plus MDM, free for under 10 users |
Okta discounts heavily on multi-year contracts (25% to 35%). Audit which add-ons are actually used in /admin/logs. Lifecycle Management is often purchased but idle if HR doesn't use automated provisioning. Use Letter 10 (downgrade add-ons).
Our free Instant Audit detects Okta plus 70+ other paid tools on your site, estimates your monthly spend, and shows you what you can cut. Email gates an AI Deep Scan that surfaces tools the regex misses.
Run free audit →