Amplitude sits in the Product Analytics category. Most SMB accounts overpay by 40% to 70% on this one tool alone. Here's the realistic price, the common overspend traps, and the cheaper alternatives we recommend at Cancel Costs.
Amplitude Growth at A$49/mo is reasonable but Scholar and Enterprise tiers can run A$2,000+/mo. The Plus tier (free up to 50k MTU) is usually enough for SMBs.
cdn.amplitude.com, amplitude.init() calls, api.amplitude.com
| Alternative | Monthly (A$) | Why it works |
|---|---|---|
| PostHog | A$0 | Genuinely competitive feature set, free at 1M events |
| Mixpanel Free | A$0 | If you don't need behavioural cohorts, the free tier suffices |
Amplitude has a Startup program (50% off, under-$5M ARR). If denied, threaten to switch to PostHog (real alternative). Vendor Letter Pack Letter 11.
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