Hotjar sits in the Analytics & Heatmaps category. Most SMB accounts overpay by 40% to 70% on this one tool alone. Here's the realistic price, the common overspend traps, and the cheaper alternatives we recommend at Cancel Costs.
Hotjar Business starts at A$32/mo but the per-session pricing scales past A$200/mo on medium-traffic sites. Microsoft Clarity (genuinely free, no session caps) does the same job.
static.hotjar.com, hj() function calls, _hjid cookies
| Alternative | Monthly (A$) | Why it works |
|---|---|---|
| Microsoft Clarity | A$0 | Free, includes heatmaps and session recordings |
| PostHog | A$0 | Heatmaps plus session replay plus product analytics, free at 1M events |
Hotjar discounts at renewal but only with a credible alternative quote. Microsoft Clarity is genuine; cite it in Letter 11 (cheaper elsewhere, match it).
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