Brevo (formerly Sendinblue) sits in the Email Marketing category. Most SMB accounts overpay by 40% to 70% on this one tool alone. Here's the realistic price, the common overspend traps, and the cheaper alternatives we recommend at Cancel Costs.
Brevo Starter at A$25/mo is reasonable but the Business plan at A$65/mo for marketing automation is commonly over-purchased. Most teams under 50k contacts don't need the advanced automation; Starter plus a manual drip covers 80% of use cases.
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| Alternative | Monthly (A$) | Why it works |
|---|---|---|
| MailerLite | A$10 | Simpler, cheaper for under-50k subscriber lists |
| Resend | A$0 | Free up to 3k emails/mo; developer-first transactional email |
| Brevo Free Tier | A$0 | 300 emails/day free; sufficient for low-volume sends |
Brevo (French company, post-Sendinblue rebrand) is more flexible on pricing than US competitors. Annual prepay knocks 20% off. If your list is under 20k and you send under 3 campaigns/week, the free tier may suffice.
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