Front sits in the Support category. Most SMB accounts overpay by 40% to 70% on this one tool alone. Here's the realistic price, the common overspend traps, and the cheaper alternatives we recommend at Cancel Costs.
Front Growth at A$59/seat/mo for SLA tracking, routing rules, and analytics is the common overshoot. Starter at A$29/seat covers the shared inbox core. A 10-person team on Growth pays A$590/mo vs Help Scout at A$250/mo for equivalent functionality.
frontapp.com/api references, front-chat-sdk.js, inbox.frontapp.com
| Alternative | Monthly (A$) | Why it works |
|---|---|---|
| Help Scout | A$25 | Similar shared inbox; better email thread UX; slightly cheaper |
| Missive | A$19 | Cheaper shared inbox with chat; strong team features |
| Superthread | A$14 | Modern inbox plus project management combo, newer but cheaper |
Front has a startup program (6 months free for under-$5M ARR companies). At renewal, threaten to migrate to Help Scout; the ops cost of migration is real but Front's retention team will offer 20% to 30% off to avoid it.
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