Figma sits in the Design category. Most SMB accounts overpay by 40% to 70% on this one tool alone. Here's the realistic price, the common overspend traps, and the cheaper alternatives we recommend at Cancel Costs.
Figma's Adobe acquisition pushed Org tier from A$45 to A$75/seat/mo. Most teams pay for Org tier features (advanced design systems, branching) they use 10% of the time. Downgrading to Pro at A$18/seat saves 75%.
figma.com embeds, static.figma.com assets
| Alternative | Monthly (A$) | Why it works |
|---|---|---|
| Penpot (open source) | A$0 | Self-hosted Figma alternative, fully featured |
| Figma Starter (free) | A$0 | 3 files, sufficient for solo designers and small teams |
| Sketch | A$12 | Mac-only but cheaper if you're all-Mac |
Figma retention is firm but they will downgrade seats. Audit seats quarterly: developers don't need Figma seats, viewers don't either (they can use shared links). Cut viewer/dev seats to viewer-only (free) and you save A$15+/seat/mo.
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