Trustpilot sits in the Reviews category. Most SMB accounts overpay by 40% to 70% on this one tool alone. Here's the realistic price, the common overspend traps, and the cheaper alternatives we recommend at Cancel Costs.
Trustpilot's Plus and Premium plans run A$200 to A$1,500/mo for features (advanced widgets, AI moderation) that most businesses don't use. Google Reviews drive more conversion anyway.
widget.trustpilot.com, trustpilot.com/businessapp
| Alternative | Monthly (A$) | Why it works |
|---|---|---|
| Google Reviews (free) | A$0 | Higher SEO weight than Trustpilot anyway |
| Reviews.io | A$49 | Trust badges plus widgets at fraction of cost |
| Yotpo Free | A$0 | Free tier covers basic review collection |
Trustpilot retention is aggressive; cancel and re-sign cycle often gets 40% off. Letter 4 (clean cancel) then re-engage.
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