Mailchimp sits in the Email Marketing category. Most SMB accounts overpay by 40% to 70% on this one tool alone. Here's the realistic price, the common overspend traps, and the cheaper alternatives we recommend at Cancel Costs.
Mailchimp's Standard tier is A$26/mo but most accounts get auto-upgraded to Premium at A$350/mo as their list grows. List hygiene (removing inactive subscribers) often drops you back a tier and saves A$150 to A$300/mo.
chimpstatic.com/mcjs-connected, list-manage.com unsubscribe links, mc:edit attribute in HTML
| Alternative | Monthly (A$) | Why it works |
|---|---|---|
| MailerLite | A$10 | Cleaner UI, lower price, same core features |
| Beehiiv | A$39 | Better for newsletter monetisation |
| ConvertKit | A$29 | Best for creator-led businesses |
Mailchimp's Intuit acquisition pushed prices up significantly. List cleaning is the highest-leverage move; if you still want to switch, MailerLite has a free import tool.
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