Salesforce sits in the CRM category. Most SMB accounts overpay by 40% to 70% on this one tool alone. Here's the realistic price, the common overspend traps, and the cheaper alternatives we recommend at Cancel Costs.
Salesforce charges per seat plus per feature, and most accounts have 30% to 50% inactive seats. A typical 50-seat Sales Cloud Enterprise account at A$200/seat/mo carries 15 to 25 unused seats, that's A$3,000 to A$5,000/mo of pure waste.
Salesforce Pardot pi.pardot.com, /sfmarketingcloud paths, mentions of Salesforce Admin roles in /careers, SF community forum links in /support
| Alternative | Monthly (A$) | Why it works |
|---|---|---|
| Pipedrive | A$95 | Sales-focused, modern UI, no Trailblazer learning curve |
| Close | A$149 | Built for outbound sales teams; integrated calling and email |
| Attio | A$45 | Modern CRM with team-based pricing, much cheaper for under-50-seat teams |
Renewal is the only time Salesforce gives discounts. Start the conversation 90 days before renewal. Cite specific seat utilisation data (logins per seat per month) and request true-up plus credit. Vendor Letter Pack Letter 7 fits this exactly.
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